At Creactive Design ID we have a passion for great design, that has not only been recognised by our clients, but has also been rewarded by numerous national and international design awards including Design Council Awards, iF Design Awards, Design Week Awards, IBO Gold Awards and a Queen’s Award.

Our expertise, skills and passion for delivering innovative product design solutions, assists our clients through the complete design and development process. We have continually developed long-lasting relationships with our clients across a diverse range of sectors, including consumer, medical, laboratory and telecoms.

Our experience and creativity helps our clients to find new ways to add value and has bought many benefits: increased sales and profits, strong brand awareness, reduced manufacturing costs and satisfied customers.

The Creactive Design ID team has many years of combined experience working within the design industry. All our team members are highly creative and have a passion for producing innovative and exciting design solutions.


our key team members are:
Hans Petersen | managing director
Hans Peterson
After studying architecture in Copenhagen, Hans gained a MA in Industrial Design in the UK. His vision is to make a difference to life through good design, based on simplicity, functionality and attention to detail. This determination has not only won Creactive but also previous employers such as DCA, PA Design/PA Technology and Brand New, numerous design awards and patents for clients. A typical fun-loving Dane, Hans loves travelling as well as being very partial to simple pleasures, such as cycling, Danish sandwiches and schnapps, a game of tennis, DIY, saunas and rolling in the snow.
Andrew Russell | associate director
Andrew Russell
Andrew attained the highest national accolades during his industrial design education and continues to relish the many challenges of the total design process. He has been heavily involved with projects for UK and overseas clients, several of which have been recognised with both national and international awards for design and patents for innovative features. Andrew always has a project or two on the go at home, fuelling the ambition to design and build his very own 'Grand Design' property, one day.
Jamie Widdows | associate director
Jamie Widdows
As a creative and widely experienced industrial designer, Jamie has a proven track record of delivering great design experiences for our clients. He has been responsible for many of our products from concept through the entire development process to production. He continues to have a strong passion for problem solving through refined, elegant design that delights both clients and the end user. In his spare time, Jamie can often be found surrounded by his young family and chickens in the home veggie patch; his love of music means he will always try to seek out a good gig or festival.


We believe that a close working relationship with our clients results in the best design solution. Creactive Design ID has worked with a huge range of companies from small startups to large multinationals. We pride ourselves on building strong relationships that keep our clients coming back to us for our professional, personable service and excellent design skills. We would be delighted to talk about your next project, why not get in touch?


3 Way Networks Abbott Alert Me Ascom Atmospheric Sensors Ayrtek Bayer Black & Decker Casella Cambridge Broadband Crowcon Cyrus Enigma Diagnostics Fujitsu Ideal Networks IP Access Johnson Diversey Kazuba Keeler Lumejet Magrini Multitone Nokia Pathogenetix Pfizer Sagentia Sepura Sleeperz Sonovia Starleaf T2 Biosystems Tecan Telematrix Teraview Thermo Ttp TTP Labtech Vodafone Woodhouse Zellweger
suppliers & associates
We have built strong links with a core team of suppliers & associates that we work closely with to help our clients through the complete design, development, and manufacturing process. A trusted network of local, national and international contacts are available to assist with electronics design, testing, prototyping and manufacture.