Creactive Design ID has been working for PN Beslag for a number of years designing and enhancing various ironmongery products to provide a better user experience and give a higher perceived value.
The first product to receive the Creactive treatment was an external Christmas Tree Foot, the developed design simply screws in the ground creating a very solid installation for a tree up to 2.5 m high. Additional value has been added to the product by adding an insert to take a parasol, clothes airer,etc. This was also the first product that PN Beslag advertised on Danish TV, and has been a great success for the company.
Creactive was also asked to update the design for a range of ironmongery which was original designed over 135 years ago. The range of products required a fresh approach to the design language with a more up to date feel, while not compromising the usability and simplicity of the products or adding significant cost to the manufacture. The conventional galvanised finish was also replaced with even more durable finish (Delta Seal) further adding to the high quality feel of the range of locks, hinges and bracketry.
‘Our experience with Creactive Design has been very positive. They have introduced fresh new ideas into our product range, which have been invaluable in taking our company forward.’
Erik Ahlgreen Skov, Managing Director, PN Beslag