Agricision Ltd is a unique young start-up business aiming to promote increased agricultural efficiency through the application of precision technologies.

OnTrak is the companies first product and aims at bringing ‘smart farming’ technology to a much wider audience through an iOS connected device, using GPS technology and a simple, user friendly interface. The weatherproof onTrak hardware enclosure with its clear visual guidance is designed to be positioned on any tractor bonnet, assisting the farmer with accurate application of fertiliser to produce maximum yields, maximise profit, and minimising the environmental impact .

Creactive Design ID have assisted the Agricision team in the design and development of this simple, and affordable GPS system for the agriculture industry. We worked closely with the Agricision team to lead them through the complete design process, from initial research and concept design, through development and testing, into production manufacture.

Design objectives:

  • Strong visual identity
  • Clear, intuitive user interface
  • Low cost manufacturing
  • IP65 rated casework for outdoor use in all weather conditions
  • Tough casework to withstand use within demanding outdoor conditions

The Creactive Team have been instrumental in the development of the onTrak device. They researched the brief carefully so that they understood the environment and use of our product, and produced a number of concepts. Once we selected a concept Creactive worked very closely with us to work through every detail to produce and the final prototype design. We are extremely impressed with the results and the attention to detail with no stone left unturned. It was a pleasure to work with Creactive.
Adam Keene, Founder of Agricision