Creactive design ID has had a close working relationship with Magrini for a decade, during which we have been responsible for the industrial design and brand development of a range of baby products aimed at the commercial sector.
All products had to comply with the same basic criteria;
-Safety, must comply with the latest European standards and legislation
-Strength and durability, these products are to be used in commercial environments and may endure rough treatment
-Low manufacturing costs, tooling costs to be kept to a minimum and suitable for low to medium production volumes
-Distinctive styling, to help differentiate Magrini products from others on the market and reinforce the brand identity
Creactive’s range of baby changing products for Magrini consists of a table top unit, wall mounted fold-down horizontal and vertical changing units, a safe seat, and high chair. The products are primarily manufactured in plastic using the rotational moulding process, producing very tough, durable components with minimal tooling costs. Simple clean design and value engineering ensured tooling costs, part costs and assembly were kept to a minimum. Detailed FEA studies and physical testing of prototypes was carried out on all products to ensure the designs met all of the required standards and was fit for purpose.
Our latest design, the ‘Breeze’ high chair, is manufactured in the UK from a durable and recyclable HDPE blow-moulded plastic, making it lightweight and easy to maintain and clean. It is designed for quick and easy self-assembly and consists of five parts; two identical legs, a seat base, back and a safety bar. Just eight screws hold it together.