Client confidential

Creactive Design ID undertook a branding exercise on a new range of electronic test equipment. Working around a new electronic package provided by the client, the brief was to produce design concept directions for a distinct range of future products. By using contrasting over-mould rubber grip details, we managed not only to create a rugged design, but also create products that would ‘sell off the page’ in any sales material.

Creactive carried out in-depth research by evaluating competitor products, market trends and analysing end user needs, before developing a range of design concepts.

The end result was an exciting selection of concept designs that reflected high-value, contemporary aesthetics that enhanced the user experience, increased perceived value, and helped to reinforce the strong brand values of our client.